Lucozade launches a new variant, Lucozade cola

By Simdi Gloria:-

Suntory Beverage & Food Nigeria Ltd, makers of Lucozade and Ribena, have introduced a new variant of the energy drink to the market under the name – Lucozade Cola.

This was done at the brand’s office recently in Ikeja, in a close meeting with men of the Press.

The new Lucozade Cola is a tasty, refreshing Glucose Energy drink. This newly introduced drink however has a Cola flavour that gives its consumer pure, beneficial energy that stimulates mental and physical productivity.

It comes in a 380ml PET bottle, powered by Glucose; with an exciting Cola taste.

“Lucozade Cola is a vibrant drink and it is intended for our vibrant consumers. They are the everyday, on-the-go men and women who consider themselves as hustlers and digital citizens. These are people leading full and busy lives and have an innate desire to progress and succeed.

“We want to provide our consumers with products that will give them joy and also support their yearning for an ideal world that is free of negativity. We also want the brand to resonate with the lifestyle of our target audience which is fun, trendy, social, value-conscious, and wants to lend a voice in the development of the country”, said Boma Harrison, Head of Marketing and Trade Marketing at Suntory Beverage and Food Nigeria Limited.

Suntory Beverage & Food Nigeria Ltd has its aim at providing enjoyable wellness to its customers, utilizing expertise in the development of natural and healthy products.
To this end, it has introduced Lucozade Cola to the Nigerian Market to give its consumers the opportunity to experience “The COOOLA side of Lucozade”.

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