The ninth edition of the prestigious Africa Magic Viewers Choice Awards has been revealed by Multichoice in collaboration with Africa Magic. (AMVCA).
The three-day festival of film production skills, culture, fashion, music, and other aspects of African entertainment is scheduled for May 18–20, 2023.
At a press conference earlier today, March 23, 2023, Dr. Busola Tejumola, Head of Content and West Africa Channels at MultiChoice, unveiled the schedule for this year’s AMVCA.
According to her, “The AMVCA has in the last 8 years become the unit by which excellence is measured and recognized and this 9th edition of the AMVCAs stands in a unique position being hosted in the 20th year of Africa Magic operations in Nigeria and at a point when cinematic output across Africa is entering a phase of global recognition and appreciation.
This year, in partnership with Amstel and Zagg Energy Drink, we will be hosting a 3-day event that has begun with the call to entry which ended March 17. We have a 40% increase in the number of entries compared to the last edition. Shortlisting has begun and we will move to the judging phases.”
Tejumola revealed the three-day event will begin with the Opening Night and Cultural Day event, then move on to the Digital Content Creators and Young Filmmakers Days, and conclude the following day with the Runway Show/Nominee Gala. The award night will put an end to the festivities.
Femi Odugbemi, a seasoned film director, producer, and writer, was named as the ninth AMVCA’s Head Judge.
He said, “From its very beginnings, the AMVCA has been a celebration of Africa, a celebration of our cultures, our heritage, our stories, our stars and the excellence of their talent. The work of our jury will be difficult as many of the shortlisted entries show technical excellence, great storytelling and enthralling performances. As usual there are categories of nominees as well where we invite you to vote for your favourite shows. Please support your choices with your vote.”
The nominees for this year will be revealed by 7pm on April 9, 2023 across all Africa Magic channels.
Once this is done, the voting portal will open ahead of the highly awaited award ceremony